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Step 4 - Marketing
This part of owning your own business will take the most time consuming
and require the
most research. You will always be monitoring and reevaluating your
marketing to determine what works and what does not.
There are several ways to market your website and we will discuss the
2 most popular online methods.
Pay Per Click Advertising (PPC)
Pay Per Click Advertising can become quite expensive if you are not
careful. You need to monitor your ROI consistently (ROI - Return On
Investment). There are several types of PPC available including Google
Adwords or Yahoo Marketing.
If you are selling products online, we highly recommend getting into as
many shopping search engines as you can afford. These will usually return
a much higher ROI then other online marketing avenues. Consider putting
your products into Yahoo Shopping, NexTag, Shopping.com, and others.
SEO
You have heard the phrase LOCATION LOCATION LOCATION. But wait, this is
online! You don't have to worry about location...or do you??!! Location
is everything!
Let's take a moment to really think about this. You need to find
something. What do you do? Most people will go to their favorite search
engine and input what they are searching for. Search Engines come back
with the most relevant websites for your search. However, your search
for a keyword can result in hundreds of links (if not thousands). So now
you begin the task of clicking one by one on these links to find the
information or service you need. You may go through page one to find
what you are searching for, you may go through all of page two, but did
you get to the guy on page 10? If you are shaking your head No (who has
that kind of time?) then you have realized how important LOCATION
LOCATION LOCATION is to your website. We need to get your site located
on the first page. But with so much competition how do you achieve that?
To read more about SEO please visit
1 Choice 4 YStore SEO Information |
